The American Music Awards is an annual American music awards show, created by Dick Clark in 1973 for ABC when the network's contract to present the Grammy Awards expired. Unlike the Grammys, which are awarded on the basis of votes by members of the Recording Academy, the AMAs are determined by a poll of the public and music buyers. The award statuette is manufactured by the New York firm Society Awards.
Demi Lovato attended the 2008 American Music Awards despite not being nominated. She also presented the award for "New Artist of the Year" to the winners the Jonas Brothers.
Demi attended the 2009 American Music Awards despite not being nominated again. She and Kris Allen presented the award for "Favorite Soul/R&B Female Artist" to the winner Beyoncé.
Demi announced the 2010 nominees for the American Music Awards on October 12, 2010 with Taio Cruz.