Arthur Ashe Kids' Day is an annual tennis/children’s event that takes place in the end of August at the United States Tennis Association at Arthur Ashe Stadium. (USTA) Center in Flushing Meadows, Queens, New York. It is sponsored by the Hess Corporation, IBM, and USTA. This event also begins the U.S. Open, which officially starts one day later. This event was also televised on CBS the following day, until 2014 when it lost U.S. Open broadcast rights to ESPN. Beginning in 2015, the event airs on ESPN2. It is a celebration of the memory of Arthur Ashe, who died of AIDS in 1993, and of his efforts to help young people through tennis. Kids’ Day began in 1993, the year that Ashe died.