In February 2015, Demi was named the new face and brand spokesperson of The Radiant Collection. She said, "I want to encourage young women to feel confident and love what they see when they look in the mirror, no matter what." The goal is, "empowering females of all ages to stay fearless and wear what they want anytime of the month."
Demi says partnering with the collection was a "natural move" because, "the brand truly represents a message that I believe in. I'm excited to use my voice to encourage others to feel confident and comfortable in their own skin."